تسويق اﻹلكتروني
Aperçu des sections
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Module objectives:
Understanding which technologies exist, how they are relevant and usable by marketers is the core focus of this course. The course aims to present the fundamentals of digital marketing and addresses the joint evolution of marketing strategy, consumer behavior and brand management, from a digital point of view.
Module aims
- The course aims to provide a guide on how companies can get most out of the web for their marketing goals.
- The course combines established approaches to marketing planning with a creative use of new digital communication methods.
- It develops students’ skills in e-marketing.
General goals:
At the end of the semester, the student must be able to understand the issues related to E-Marketing and its dimensions
Besides the following goals:
- Define and outline key concept related to digital marketing.
- Distinguish between the concept of e-marketing, e-shopping, e-commerce.
- Define the characteristics, types, objectives and importance of electronic marketing.
- Explain the general environment of e-marketing and e-marketing knowledge.
- Explain the basic requirements for the construction of an e-marketing project.
- Explain the elements of the e-marketing mix.
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To create and execute a proper online marketing , understanding how different elements of an online marketing mix connects to the business is essential.
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In this lecture, we will explore the 7 P’s through the opportunities that online marketing presents.
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